A People Systems CSR project. Creation, Development and Production of a Sponsored Television Series – called “YOU and MONEY”. The TV show was aired through national television network. National awareness of the brand increased from 11% in 2007/ 2008 to 41% nationwide in 2008/ 2009. Taylor Nelson Sofres Audited the results of our CSR and branding campaign and found that 89% of the results achieved was because of television of which our show RM was a big part of the results.